Nine years ago, OPPEIN disrupted the market by offering free design services in China. By moving store designers to the frontlines, OPPEIN’s revenue soared from RMB 1.337 billion in 2015 to RMB 5.167 billion in 2019, a nearly fourfold increase — making wardrobes the group’s largest growth driver.

Today, OPPEIN once again leads the industry with its AI Design Platform, powered by Sunvega (the parent company of JEGA). This platform empowers sales associates across 8,000 stores to generate instant AI-powered design renderings and short videos, directly supporting sales conversations. Already, nearly 4,000 salespeople are using AI design to close deals, achieving an average 15% higher conversion rate.

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In the highly competitive home furnishings and building materials market, every potential customer counts. The challenge is not getting people into stores — it’s converting walk-ins into buyers.

OPPEIN cracked the code: by equipping sales associates with AI design tools, they turned ordinary consultations into visually compelling design experiences, making it easier for customers to say yes.

1. Why AI Design Increases Conversion Rates in Home Furnishing Stores

For most furniture and home décor retailers, the biggest sales roadblock is imagination. Customers struggle to picture how showroom products will actually look in their homes. Traditional approaches — relying on sample rooms or past cases — often leave buyers uncertain, delaying or even killing the purchase.

OPPEIN solved this by letting sales staff use AI design to instantly generate personalized renderings. Whether using photos of the customer’s home or style references from platforms like Xiaohongshu, AI produces realistic previews in seconds. This shortens decision-making time and improves efficiency. Once the customer pays a deposit, designers can later refine the details with precise measurements.

That’s why OPPEIN’s sales process moves faster than competitors — they reduce hesitation at the very first touchpoint.

2. Turning Sales Associates into “Design Advisors” with AI

In today’s low-traffic era, sales associates need more than product knowledge — they need to deliver value instantly. Most retail staff aren’t trained designers, so when customers ask, “What will this look like in my home?”, the answer is often limited to pointing at display rooms or catalogs.

OPPEIN flipped this script. With AI design, a salesperson’s skill level can jump from a “30/100” to “70/100.” Within minutes, they can show realistic design mockups, instantly elevating their authority. This shift transforms them from mere product pushers into trusted home design consultants, building customer trust and dramatically raising close rates.

Imagine this: if OPPEIN’s salespeople are consistently 20% better at converting than yours, how long can your store survive without adopting the same tools?

3. Cutting Design Costs in Half While Doubling Efficiency

Traditionally, sales relied on designers to step in after deposits were collected — a bottleneck that often caused lost orders. Many designers deprioritized unconfirmed leads, leading to a 20–30% order loss rate across the industry.

By putting AI design into the hands of sales associates, OPPEIN removed this barrier. AI tools are easy to use, fast, and cost-effective:

• Renderings and videos are generated in seconds.
• No professional design background is required.
• Multiple iterations can be made instantly to match customer preferences.

The result? Lower costs, faster proposals, and fewer lost opportunities.

4. Enhancing the In-Store Customer Experience with AI

Today’s consumers expect more than quality products — they demand a personalized and engaging experience. AI design delivers that in real time.

When a customer enters an OPPEIN store, the associate can immediately showcase how a wardrobe or kitchen cabinet would look in their own home, adjusting finishes, colors, and layouts on the spot.

This level of instant visualization delights customers, helps them feel involved in the design process, and fosters loyalty. More importantly, it satisfies their demand for customization, turning shopping into a personalized journey rather than a generic sales pitch.

5. How Home Furnishing Stores Can Adopt AI Design to Boost Sales

Here are practical steps any home furnishing or building materials store can take:

5.1 Define the Role of AI

Use AI primarily to help sales staff respond quickly to customer needs, showing multiple style variations instantly. AI is the bridge between browsing and committing.

5.2 Create an AI Experience Zone

Dedicate a space in your store for AI design demos. Let customers co-create their dream home on the spot — adjusting colors, layouts, and product options in real time.

5.3 Build a Product Database

Integrate your product catalog into the AI system (images, finishes, materials). Keep it updated so customers only see designs with in-stock items.

5.4 Combine Online & Offline Promotion

• Offline: Use posters and brochures to promote “Free AI Design” offers.
• Online: Share AI-generated visuals and videos on social media and your website. Run campaigns where customers can submit photos and receive free AI previews, then invite them in-store to finalize.

6. The Future of Home Furnishing Sales: AI as a Growth Engine

AI design isn’t just a tool — it’s a sales accelerator. It solves pain points like customer hesitation, high design costs, and limited sales staff skills.

While it’s not perfect (AI designs may differ slightly from final builds), the benefits far outweigh the drawbacks. For stores willing to embrace AI, the “springtime” of sales growth has already arrived.

OPPEIN’s success shows the way: 15% higher conversion rates, lower costs, happier customers, and empowered sales teams.

The question is: will your home furnishing business be next?

Click here to contact us and discover how AI solutions can empower your business!