6月15日，第127届广交会正式开幕。这是广交会首次以云展形式呈现，商家首次尝试从“面对面”变“屏对屏”，以品牌主页+直播形式参展。三维家国际版AiHouse在此次广交会中，作为家居产业设计营销展示平台，助力参展品牌实现线上营销。

On June 15, the 127th Canton Fair officially opened. This was the first time for the Canton Fair to be presented in the form of cloud exhibition. For the first time, merchants tried to change from "face to face" to "screen to screen", exhibiting in the form of brand page and live broadcast. In this Canton Fair, 3VJIA International edition AiHouse, as a design and marketing platform for the home furnishing industry, helps exhibitors achieve online marketing.

AiHouse展示平台 升级家装服务体验

AiHouse Platform Upgrade Home Service Experience

作为综合性国际贸易盛会，广交会对于商家和采购商来说具有重要影响，希望借助广交会平台覆盖广、客流基数大的优势促成推广转化。从官方数据看，截至第126届，广交会累计出口成交约14126亿美元，累计到会境外采购商约899万人，境内外参展企业近2.5万家，210多个国家和地区的约20万名境外采购商与会。由于疫情，传统线下方式受到影响，广交会转移至线上平台。AiHouse作为家居行业云服务商，依托云计算、大数据和AI人工智能等核心技术打造家居平台，助力合作伙伴多形式展示内容，激发消费者购买欲。

As a comprehensive international trade event, the Canton Fair has an important impact on merchants and buyers, expecting that Canton Fair platform can promote conversion deals with the advantages of wide coverage and large passenger flow base. From the official data up to the 126th session, the Canton Fair has accumulated export transactions of about $141.26 billion, 8.99 million overseas buyers, nearly 25000 domestic and foreign exhibitors, and about 200,000 overseas buyers from more than 210 countries and regions. Due to the COVID, the traditional offline way is affected, and the Canton Fair is transferred to the online platform. As a cloud service provider, AiHouse provides impeccable integrated solutions to support home furnishing industry with innovative technologies such as cloud computing, AI and big data and other core technologies to build home platform, help partners display content in many forms, and stimulate consumer desire to buy.

本次广交会，AiHouse与燕加隆、东鹏等知名品牌合作。燕加隆集团，成立于1997年，经过20多年的发展，目前已经成为世界领先的综合建材家居一体化产品、服务解决方案专家。旗下拥有YEKALON、SENNORWELL、BERGEIM、TAP&GO，BUILDMOST等著名国际品牌。展会期间，燕加隆及其合作建材品牌结合其多空间、多种类家装建材产品，通过真实场景展现，配合AiHouse设计工具植入品牌产品，切换颜色、款式呈现充满惊喜的家装效果，助销其品牌产品为客户提供沉浸式体验，满足业主、采购商一站式的材料采购需求，不受直播清晰度、时长、空间的限制，通过效果图和全景链接即可打开全屋设计，自由转换房间，查看产品细节。

In the Canton Fair, AiHouse cooperates with famous brands such as Yekalon and DongPeng. Yekalon, founded in 1997, Shenzhen China, is a leading international one-stop solution provider of consultancy, design, building supplies and equipment for real estate & hospitality. With more than 20 years development, Yekalon has become a comprehensive group company across multiple industries and fields. Yekalon brand family includes YEKALON, SENNORWELL, BERGEIM, TAP&GO, BUILDMOST, YEKARAN etc. During the exhibition, Yekalon and its cooperative building materials brand integrate their multi-space and multi-categories home decoration building materials products, and implant brand products with AiHouse design tools through real scenes. Through switching colors and presenting styles, it can present the home decoration effect which is full of surprise, and help sell its brand products to provide customers with immersive experience, so as to meet one-stop material procurement needs of owner and buyers. It is not limited by the definition, duration or space of the live broadcast. The whole house design can be opened through the effect picture and panorama link, and the room can be changed freely and the product details can be viewed.

AiHouse聚焦设计端，专注云技术赋能商家打造产品力，一方面通过优质渲染图展示产品细节，全景空间推送客户自主浏览和切换；另一方面通过数据看板，洞察消费者需求，辅助决策调整市场战略。在燕加隆直播现场，应用AiHouse云设计工具，每个房间设计从搭建户型结构到完成出图仅需20分钟，智能设计同时关联报价、出图、链接后端生产。

AiHouse focuses on the design end and cloud technology to enable merchants to build product strength. For one thing, through high-quality rendering, product details can be displayed, and panoramic space pushes customers to browse and switch independently. For another, through dashboard, consumer needs can be discovered to assist decision-making and adjust market strategy. At Yekalon live broadcast, it only takes 20 minutes for each room design to complete the drawing from building the house structure. Intelligent design also links the quotation, drawing and back-end production at the same time.

在疫情催生的直播新模式下，契合家居行业需求，数字化云工具帮助企业从传统制造到线上触达终端消费者，追求协同、智能与服务型制造，提升沟通效率，优化生产流程。建立设计师与家居品牌连接平台，同时为消费者带来更智能、更便捷的家装体验与服务。

Under the new mode of live broadcasting brought by the COVID, digital cloud tools can help enterprises reach the end consumers from traditional manufacturing to online, pursue collaborative, intelligent and service-oriented manufacturing, improve communication efficiency and optimize production process. Setting up designer and home brand connection platform can bring intelligent and convenient home decoration experience and service for consumers.

全球化软件平台服务 推进国际设计交流

Global Software Platform Service Promotes International Design Exchange

随着科技技术高速发展，信息获取便捷，生活节奏及品质提升，消费群体和消费习惯发生着巨大变化，消费者已不再执着于某一品牌，对信息内容关注的时间短，因此线上线下渠道拓展和内容创新变得更加重要。家居行业相比快销品而言，大件家具产品仅仅通过图文展示描述，很难短时间突出亮点，抓住客户持续关注的兴趣从而实现流量转化。

With the rapid development of science and technology, convenient access to information, and the improvement of the pace and quality of life, consumer groups and consumption habits have undergone tremendous changes. Consumers are no longer attached to a certain brand, and pay attention to information content for a short time, so online and offline channel expansion and content innovation become more important. Compared with the fast-selling products in the home industry, large furniture products can hardly be highlighted in a short time only by means of graphic presentation and description, so as to catch the interest of customers' continuous attention and realize flow conversion.

国内市场竞争加剧，越来越多家居品牌寻求新增量途径。AiHouse聚焦设计师，以设计工具云端和线上线下平台相互关联的方式，通过设计师效果图展示和设计过程互动推介，提升品牌曝光，帮助品牌积累知名度。AiHouse设计馆开放给各个国家设计师，开设虚拟店铺，展示家装设计。品牌馆开设品牌、商品、设计展示等内容，从前端设计师、业主行为探索不同国家文化、生活、家居需求，对目标用户有更精准的认知和了解。AiHouse希望通过赋能设计师场景化家装设计，向更多消费者传递多样的空间管理概念，同时提升设计师和品牌知名度。

Since the domestic market competition intensifies, more and more home brands seek new incremental approaches. AiHouse collects designers, and uses the design tool cloud and the online and offline platforms to correlate with each other. Through the display of designers' renderings and the interactive promotion of the design process, brand exposure can be enhanced, so as to accumulate brand awareness. AiHouse design hall is open to designers from various countries, with virtual shops to display home decoration design. The brand hall provides brand, commodity, design display and other contents to explore the culture, life and household needs of different countries from the behaviors of front-end designers and owners, so as to have more accurate cognition and understanding of target users. AiHouse expects to deliver diversified space management concepts to more consumers and enhance the awareness of designers and brands by enabling designers to design scenes for home decoration.

此次广交会，AiHouse就通过与众多品牌推出直播互动内容，希望由此帮助品牌展示和传递优质内容，引流国内外采购商关注品牌商家，为海内外设计师与品牌搭建展示与交流的桥梁，赋能中国品牌走出国门，打造真正的“中国设计”。

At the Canton Fair, through launching live interactive content with many brands, AiHouse expects to help brands display and transfer quality content, drain domestic and foreign buyers to pay attention to brand merchants, build a bridge for designers and brands at home and abroad to display and communicate, enable Chinese brands to go abroad and create a real "Chinese design".

For more live show, please click the link https://www.aihouse.com/live/liveShow