From OEM to Industry Leader: Hopsoon’s Journey of Smart Manufacturing Transformation
For 19 years, Hopsoon has evolved from an industry newcomer into one of China’s most recognized names in custom home furnishings.
From a small team of dreamers to a nationwide brand celebrated for quality and innovation, Hopsoon’s story is one of bold transformation and relentless pursuit of excellence.
So how did Hopsoon rise to become a leading custom cabinet brand — and take a major step toward digitalizing its design-to-production workflow in partnership with JEGA?
01. Heading South: Building Roots in Guangzhou’s Industrial Hub
Home is the foundation of life — and wherever there’s a home, there’s furniture.
As China’s real estate market surged and consumer spending power grew, the furniture industry entered a golden era. Sensing the opportunity, Tu Lijun and several like-minded entrepreneurs left their established careers to pursue a vision: to create a professional, quality-driven furniture brand.
In 2006, Hopsoon was officially founded. The team established its first production base in Huizhou, Guangdong, and opened its first factory-direct store in Liyang, Jiangsu. From the start, their goal was clear — to set a new standard in craftsmanship and service.
For the next five years, the founders immersed themselves in the industry, learning everything from materials and manufacturing processes to customer needs and supply chain management. That hands-on dedication laid the foundation for Hopsoon’s future success.
By 2010, with deeper market insights, Tu and his team decided to relocate Hopsoon’s production base to Guangzhou.
“Guangzhou brings together talent, technology, and resources,” Tu explains.
“It’s the hub of China’s custom furniture industry — a place where we could access advanced equipment, skilled workers, and a clearer path for growth.”
The decision proved visionary. As Guangzhou emerged as the heart of China’s home furnishing innovation, Hopsoon leveraged its new environment to upgrade technology, enhance production, and refine execution — quickly standing out as a dark horse in a crowded market.
02. Breaking the OEM Mold: Rising with Design-to-Production Integration
Like many growing companies, Hopsoon faced key turning points along its journey.
In its early years, the company earned recognition through outstanding product quality, becoming a trusted OEM partner for major brands. Yet Tu and his team knew that OEM manufacturing alone wasn’t a sustainable path forward.
To build lasting brand value, Hopsoon needed to transform from manufacturer to brand — a shift that required shedding the OEM label.
The company launched an ambitious brand upgrade initiative: expanding its retail footprint, introducing new product lines, hiring brand ambassadors, and investing heavily in digital systems and smart manufacturing.
As an agile and forward-thinking enterprise, Hopsoon embraced innovation early. In 2017, the company took its first step toward digital transformation by partnering with JEGA to integrate design and sales through JEGA’s intelligent platform.
By the end of 2018, after multiple rounds of collaboration and optimization, Hopsoon achieved a major milestone — full design-to-production integration.
“Design-to-production integration is a systematic transformation,” explains Lu Lulu, CIO of Hopsoon’s Information Center.
“Before this, custom furniture production was incredibly tedious — manual orders, CAD drawings, hand-generated quotes, and endless back-and-forth with the factory. It was inefficient and prone to errors.
We had tried other software, but they only exported production data without connecting design and manufacturing.
With JEGA’s technology, we went through a brief adjustment period, but soon after, our order processing and breakdown efficiency improved by 50%, achieving true design-to-production integration.”
The results were transformative.
By rolling out the solution across its dealer network, Hopsoon significantly enhanced operational efficiency and customer experience. Even during the pandemic years, when many companies faced sharp declines, Hopsoon continued to record steady growth and strong sales, demonstrating the resilience and scalability of its digital transformation.
03. Looking Ahead: Smart Manufacturing as the Engine of Growth
Hopsoon’s success story is more than a business evolution — it’s proof that technology and craftsmanship can elevate each other.
Through digital innovation and end-to-end integration, Hopsoon has created a smarter, more agile production model that supports its long-term vision for sustainable growth.
“Innovation has always been our driving force,” says Tu Lijun. “With strong technology partners like JEGA, we’re confident that the next chapter of Hopsoon will be even more exciting.”
Hopsoon’s Takeaway
Hopsoon’s journey shows that transformation doesn’t happen overnight — it takes vision, persistence, and courage.
From OEM manufacturing to a national brand powered by smart manufacturing, Hopsoon is redefining what it means to build modern homes — one innovative step at a time.
From OEM to Industry Leader: Hopsoon’s Journey of Smart Manufacturing Transformation
For 19 years, Hopsoon has evolved from an industry newcomer into one of China’s most recognized names in custom home furnishings.
From a small team of dreamers to a nationwide brand celebrated for quality and innovation, Hopsoon’s story is one of bold transformation and relentless pursuit of excellence.
So how did Hopsoon rise to become a leading custom cabinet brand — and take a major step toward digitalizing its design-to-production workflow in partnership with JEGA?
01. Heading South: Building Roots in Guangzhou’s Industrial Hub
Home is the foundation of life — and wherever there’s a home, there’s furniture.
As China’s real estate market surged and consumer spending power grew, the furniture industry entered a golden era. Sensing the opportunity, Tu Lijun and several like-minded entrepreneurs left their established careers to pursue a vision: to create a professional, quality-driven furniture brand.
In 2006, Hopsoon was officially founded. The team established its first production base in Huizhou, Guangdong, and opened its first factory-direct store in Liyang, Jiangsu. From the start, their goal was clear — to set a new standard in craftsmanship and service.
For the next five years, the founders immersed themselves in the industry, learning everything from materials and manufacturing processes to customer needs and supply chain management. That hands-on dedication laid the foundation for Hopsoon’s future success.
By 2010, with deeper market insights, Tu and his team decided to relocate Hopsoon’s production base to Guangzhou.
“Guangzhou brings together talent, technology, and resources,” Tu explains.
“It’s the hub of China’s custom furniture industry — a place where we could access advanced equipment, skilled workers, and a clearer path for growth.”
The decision proved visionary. As Guangzhou emerged as the heart of China’s home furnishing innovation, Hopsoon leveraged its new environment to upgrade technology, enhance production, and refine execution — quickly standing out as a dark horse in a crowded market.
02. Breaking the OEM Mold: Rising with Design-to-Production Integration
Like many growing companies, Hopsoon faced key turning points along its journey.
In its early years, the company earned recognition through outstanding product quality, becoming a trusted OEM partner for major brands. Yet Tu and his team knew that OEM manufacturing alone wasn’t a sustainable path forward.
To build lasting brand value, Hopsoon needed to transform from manufacturer to brand — a shift that required shedding the OEM label.
The company launched an ambitious brand upgrade initiative: expanding its retail footprint, introducing new product lines, hiring brand ambassadors, and investing heavily in digital systems and smart manufacturing.
As an agile and forward-thinking enterprise, Hopsoon embraced innovation early. In 2017, the company took its first step toward digital transformation by partnering with JEGA to integrate design and sales through JEGA’s intelligent platform.
By the end of 2018, after multiple rounds of collaboration and optimization, Hopsoon achieved a major milestone — full design-to-production integration.
“Design-to-production integration is a systematic transformation,” explains Lu Lulu, CIO of Hopsoon’s Information Center.
“Before this, custom furniture production was incredibly tedious — manual orders, CAD drawings, hand-generated quotes, and endless back-and-forth with the factory. It was inefficient and prone to errors.
We had tried other software, but they only exported production data without connecting design and manufacturing.
With JEGA’s technology, we went through a brief adjustment period, but soon after, our order processing and breakdown efficiency improved by 50%, achieving true design-to-production integration.”
The results were transformative.
By rolling out the solution across its dealer network, Hopsoon significantly enhanced operational efficiency and customer experience. Even during the pandemic years, when many companies faced sharp declines, Hopsoon continued to record steady growth and strong sales, demonstrating the resilience and scalability of its digital transformation.
03. Looking Ahead: Smart Manufacturing as the Engine of Growth
Hopsoon’s success story is more than a business evolution — it’s proof that technology and craftsmanship can elevate each other.
Through digital innovation and end-to-end integration, Hopsoon has created a smarter, more agile production model that supports its long-term vision for sustainable growth.
“Innovation has always been our driving force,” says Tu Lijun. “With strong technology partners like JEGA, we’re confident that the next chapter of Hopsoon will be even more exciting.”
Hopsoon’s Takeaway
Hopsoon’s journey shows that transformation doesn’t happen overnight — it takes vision, persistence, and courage.
From OEM manufacturing to a national brand powered by smart manufacturing, Hopsoon is redefining what it means to build modern homes — one innovative step at a time.
